SJEats is back…. And with added seating…

Back because of massive popular demand, SJEatsis coming back for their second festival on May 7th, 2011. We sincerely apologize for any inconvenience at the first SJEats event on April 2. We read your tweets and your Facebook posts and we have responded with more space for the trucks, better line management, more trucks and even a sneak peek of the new San Pedro Square Market.


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We know the event area was far too small on April 2, so we have upgraded our footprint from 12,000 square feet to more than 50,000 square feet. We will be closing West St. John Street between North San Pedro Street and North Almaden Avenue, and will have the food trucks neatly lined up on West St. John.  In order to help with line management, we have enrolled an army of volunteers to help guests understand where the various lines end----and we will be opening the beautiful Peralta Adobe Plaza for added seating and dining. 

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Photograph by Andre Rubang

The event will take place from 11:30AM until 3:30PM and from 5:00PM until 9:00PM.  The lunch session will include Babaloo, Iz It, The Wow truck, and many others. The evening session includes Curry Up Now, Senior Sisig and many more amazing food trucks.

SJEats hopes to be the number one destination for new food trucks to be put on display. We can’t wait to see all of you here on May 7th. San Pedro Square Market Manager Steve Borkenhagen will be on site all day and he will be giving tours of the Market to potential tenants, so feel free to talk with him about all of the exciting potential here at the San Pedro Square Market.San pedro square   food trucks san jose   custom food trucks resized

Here is a partial list of food trucks serving on May 7.

LUNCH (11 am to 3 pm) Load in time is 9:30 am sharp

Rib Whip
Seoul on Wheels
Bills Beer Steamed Hot Dogs (Cart)
Butterscotch on the Go
Cabana Daves
Hapa SF
Iz It
Louisiana Territory


DINNER (5 pm to 9 pm) 
Load in time is 3:30 pm sharp
House of Siam
Kara's Cupcakes
Little Green Cyclo
Louisiana Territory
No Way Jose
Quick Dog (Cart)
Senor Sisig
Southern Sandwich
Tikka Bytes
Toasty Melts



Tags: Food and Beverage, Special Events 2011, SJ Eats

San Pedro Square Market's Search for the Next Great Food Trend

April 2, 2011 was a memorable day for Downtown San Jose in general, but in particular for San Pedro Square. I would like to thank Mike and Marie Millares of The Usuals, founders of SJ MADE, and Ryan Sebastian of Treatbot, founder of SJ Eats, for bringing over 10,000 people to San Pedro Square Square for a day of food and retail exploration centered on our hidden gem, the soon-to-be-completed San Pedro Square Market. Although the food truck lines were over an hour long, SJ EATS is working to make the necessary adjustments to make the next event an even bigger success.

sj eats

        SJ Made






The success of the events made me think of ways we could incorporate some current food trends affecting the industry into our Market. After reading through the most recent reports of trend guru Andrew Freeman,  I centered in on three concepts: Pies, "Mom and Pop shops," and single purpose restaurants.

In the last few years, the cupcake trend was the foundation for countless small businesses, cake pops are now sold in Starbucks, and now we are seeing the emergence of a new item: pies. These are not necessarily the huge pies that can be found at Marie Callender's, but innovative takes on the pie concept. Pies of the savory and sweet varieties are getting smaller and more portable. Have a look at the video below:

With the economy slowly but surely making a come back, "Mom and Pop" businesses have been experiencing a revival. In the restaurant market, smaller seems to be better. People are making more efficient use of smaller spaces to maximize sales and minimize costs. Contemporary entrepreneurs are utilizing smaller spaces, while retaining the same standards of quality as their larger competitors. Our Market project takes this trend even further, offering spaces as small as 200 square feet.

The third emerging trend is the rise in single-purpose restaurants. One of the major factors "driving" this trend is the food truck movement. The trucks’ limited menus are drawing an educated brand of customer craving simple, unfussy street food. Food trucks aren't alone in developing this customer base. When San Pedro Square Market opens later this year, it will be full of these type of establishmens.

Tags: Food and Beverage, Special Events 2011, SJ Eats, SJ Made, Food Trucks